The Blog

US curve model, Ashley Graham, at the launch of her fashion collection with JC Penney On 2 October, American curve model Ashley Graham...

What is PR gifting? PR gifting (or just 'gifting') is a low cost form of influencer marketing strategy commonly used by fashion, beauty...

Studio Alyssum is an online silk-flower florist The new content converted so much better in ads Studio Alyssum: from farm-based small...

Instagram vs TikTok: how to use both platforms as a brand If you’re trying to grow your brand on social media in 2025, chances are you’re...

Elle is the owner of cosmetic tattoo business, Arch Affinity The microblading video on TikTok has almost 480k views and on Instagram it’s...

If you’ve ever said “We tried influencer marketing and it didn’t work. We didn’t get any sales,”   This article is for you. Because...

Finding the right fashion influencers to partner with can elevate your brand’s status, increase engagement with your target audience, and...

THE BRAND & CHALLENGES Bambii B is a Perth-based brow and beauty salon with 3 locations. Founder, Ellise, had grown the business and...

THE BRAND & CHALLENGES Mia, the founder of start up fashion label, Lady PWRZ, engaged SZN Social prior to their launch in March 2023 to...