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🖤 Get our Black Friday Fashion Cheat Sheet here (200+ sales) Black Friday 2025 is officially here — and if you’re an Australian woman ready to refresh your summer wardrobe, this is your  time of year. Whether you’re hunting for affordable basics, linen sets, runners, statement dresses, jewellery, swimwear, or your favourite Australian fashion brands on sale, this guide breaks down the best Black Friday fashion deals in Australia , what’s worth adding to cart, and how to sho

US curve model, Ashley Graham, at the launch of her fashion collection with JC Penney On 2 October, American curve model Ashley Graham...

What is PR gifting? PR gifting (or just 'gifting') is a low cost form of influencer marketing strategy commonly used by fashion, beauty...

Studio Alyssum is an online silk-flower florist The new content converted so much better in ads Studio Alyssum: from farm-based small...

Instagram vs TikTok: how to use both platforms as a brand If you’re trying to grow your brand on social media in 2025, chances are you’re...

Elle is the owner of cosmetic tattoo business, Arch Affinity The microblading video on TikTok has almost 480k views and on Instagram it’s...

If you’ve ever said “We tried influencer marketing and it didn’t work. We didn’t get any sales,”   This article is for you. Because...

Finding the right fashion influencers to partner with can elevate your brand’s status, increase engagement with your target audience, and...

THE BRAND & CHALLENGES Bambii B is a Perth-based brow and beauty salon with 3 locations. Founder, Ellise, had grown the business and...

THE BRAND & CHALLENGES Mia, the founder of start up fashion label, Lady PWRZ, engaged SZN Social prior to their launch in March 2023 to...

LIVE Shopping on IG stories for InClinic Cosmetics Black Friday "For a scrappy, last minute activation with very little preparation or...

WHAT IS BLACK FRIDAY? Black Friday is the BIGGEST shopping event of the year! Originating in the US, Black Friday is the day...

Effective influencer marketing strategies are always changing, as one trend becomes omnipresent, new and exciting influencer trends...

We started working with Mia, the founder of new fashion label, Lady PWRZ just 6 weeks before the launch date. Mia wanted guidance on...

We did a public content creation shoot on the streets of busy St Kilda on Tuesday afternoon with 4 models of diverse sizing wearing Holly...

In May 2022, we decided to start our own style TikTok account for a couple of reasons: To test out ideas and concepts on the fastest...

ROOM Beauty's signature product is a re-usable face washing kit designed to prevent soggy sleeves and wet fringes while completing your...

We had partnered with an online shopping outlet on our style TikTok (@sznofstyle) for their Afterpay Day Sale campaign. They were working...

Live shopping is the 2022 version of QVC and Danoz Direct and it originally took off in China where Influencers would team up with brands...

For the longest time fashion houses, like Burberry, Gucci, Prada and Versace have really clung to high gloss, high production,...