Black Friday 2025: The Best Australian Fashion Deals

SZN Social
Nov 21
3 min read

🖤 Get our Black Friday Fashion Cheat Sheet here (200+ sales)

Black Friday 2025 is officially here — and if you’re an Australian woman ready to refresh your summer wardrobe, this is your time of year.

Whether you’re hunting for affordable basics, linen sets, runners, statement dresses, jewellery, swimwear, or your favourite Australian fashion brands on sale, this guide breaks down the best Black Friday fashion deals in Australia, what’s worth adding to cart, and how to shop smarter (not harder) this season.

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Why Black Friday 2025 Is the Best Time to Shop Women’s Fashion in Australia

Black Friday has become Australia’s biggest fashion shopping event, with brands offering some of their best discounts of the entire year.In 2025, the major trends we’re already seeing include:

30–40% off sitewide sales (the sweet spot for fashion)
VIP early access and 24–48 hour drops
Flash sales from department stores like The Iconic & David Jones
Sell-out risk on popular categories — especially basics, runners, summer dresses and swim
More premium brands joining Black Friday with rare once-a-year discounts

If you’re searching for Black Friday Australia women’s clothing deals, Black Friday fashion brands 2025, or best Black Friday sales Aussie fashion, you are absolutely in the right place.

What We’re Shopping This Year: Our Black Friday Fashion Hit List

Here’s what’s trending hardest for Australian women in 2025 Black Friday fashion searches — and what we’re personally adding to cart.

1. Women’s Basics & Everyday Summer Essentials

Black Friday is the best time of year to refresh your wardrobe staples.Top search trends include:

black friday basics womens australia
best ribbed tanks black friday
cotton t-shirts sale australia
long sleeve basics black friday

From high-quality rib tanks to breathable cotton tees, shoppers want pieces that last, wash well, and don’t have the dreaded polyester “shine”.

Our pick: Primi — famous for their long sleeve basics. Their 93% cotton cotton rib and ultra-soft jersey ranges sell out fast (and they’re doing 30% off).

2. Black Friday Dress Sales for Women in Australia

One of the most-searched Black Friday fashion categories is:“black friday dresses australia 2025”

This year, dresses from high-demand brands such as Shona Joy, Aje, St. Agni, Dissh, and Bec + Bridge are among the most-clicked.

Standout: Shona Joy has already dropped 40% off storewide, which is rare and perfect timing for event season.

3. Denim Deals: Shorts, Skirts & Everyday Wear

Searches are trending for:

black friday denim deals australia
denim shorts black friday
women’s jeans sale australia

Our pick: Dazie Balmy Nights shorts from The Iconic — super flattering, great length, and already in cart.

5. Swimwear & Summer Holiday Essentials

Because it’s Australia and Black Friday leads right into summer, we’re seeing major volume around:

black friday swimwear australia
bikinis on sale australia
womens one-piece sale

Princess Polly, Triangl, and Form & Fold are being searched heavily — making it the perfect moment to grab your high-quality swim for less.

6. Sunglasses & Accessories

High-demand searches include:

black friday sunglasses australia
ray-ban sale australia
womens jewellery black friday
fashion accessories australia sale

Sunglass Hut is doing 40% off second pair, and Ray-Ban’s narrow fit frames (finally!) fit smaller faces.

Jewellery favourites like Mountain & Moon and F+H are also running great offers.

7. Linen, Resortwear & Summer Sets

As Aussies prepare for warmer weather, searches are soaring for:

linen sets womens black friday
100% linen clothing sale australia
lightweight summer outfits black friday

Nude Lucy linen (30% off) is a standout — their French linen is buttery soft and lasts for years. DISSH, Witchery and The Iconic also have deals.

4. Runners & Activewear (Huge This Year)

One of the highest search-volume categories for 2025 Black Friday is:

black friday runners womens australia
womens sneakers sale 2025
best black friday activewear australia

Shoppers are specifically hunting Hokka, Asics, New Balance, and Brooks — many of which are discounted across The Iconic, Athlete’s Foot and Rebel.

Activewear searches (like “Lorna Jane Black Friday”, “Cropshop Boutique Black Friday Australia” and “Lululemon sale”) spike every year — and 2025 is no different.