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Top & Emerging Australian Fashion Influencers to Follow on Instagram in 2025




Finding the right fashion influencers to partner with can elevate your brand’s status, increase engagement with your target audience, and drive product sales.


As Australia’s fashion landscape continues to evolve, working with the right influencers is key to staying ahead. In 2025, a new wave of Australian style micro-influencers is emerging, alongside established names who continue to set trends and inspire audiences.


At SZN Social, we specialise in connecting fashion brands with the perfect influencers to amplify their reach.


Whether you're looking for the top-tier fashion influencers, emerging micro-influencers, luxury style icons or affordable everyday fashion girlies - this curated list of top Australian fashion influencers on Instagram in 2025 has you covered.



@__mmaxinewylde
@__mmaxinewylde

BIGGEST AUSTRALIAN FASHION INFLUENCERS

Influencers with 250k+ followers who are well-established names across platforms and media outlets


TAMMY HEMBROW - @tammyhembrow

  • IG followers - 17.2M

  • Style & aesthetic - glam, feminine, trend-oriented


RILEY HEMSON - @rileyj

  • IG followers - 641k

  • Style & aesthetic - curvy, cool girl, trend-oriented


SOPHA DOPHA (SOPHIA BEGG) - @sophadophaa_

  • IG followers - 608k

  • Style & aesthetic - Gen Z, cool girl, casual, feminine, trend-oriented


NADIA BARTEL - @nadiabartel

  • IG followers - 530k

  • Style & aesthetic - minimalist, cool girl, chic, 'Melbourne'


MAXINE WYLDE - @__mmaxinewylde

  • IG followers - 455k

  • Style & aesthetic - luxury, colourful, elevated casual, eclectic


DEKOTA THOMPSON - @dekota_thompson

  • IG followers - 436k

  • Style & aesthetic - Gen Z, feminine, cool girl


EM DAVIES - @emdavies___

  • IG followers - 424k

  • Style & aesthetic - cool girl, casual glam, feminine


CASSIDY MCGILL - @cattcity

  • IG followers - 367k

  • Style & aesthetic - casual, cool girl, trend-oriented


MISS FERNANDEZ - @missfernandez__

  • IG followers - 341k

  • Style & aesthetic - casual corporate, everyday chic


OLIVIA MOLLY ROGERS - @oliviamollyrogers

  • IG followers - 320k

  • Style & aesthetic - eventwear dresses, everyday casual, activewear


JACQUIE ALEXANDER - @jacquiealexander

  • IG followers - 320k

  • Style & aesthetic - cool girl, casual, trend-oriented


ROZALIA RUSSIAN - @rozalia_russian

  • IG followers - 265k

  • Style & aesthetic - luxury, low key glam, elevated cool girl


MARIA THATTIL - @mariathattil

  • IG followers - 271k

  • Style & aesthetic - casual glam, elevated everyday



@s4mguggenheimer
@s4mguggenheimer

MID-SIZE FASHION INFLUENCERS


Australian fashion influencers with 50-250k followers on Instagram. Many of these have bigger TikTok followings than IG.


CAITLIN MARWAHA - @bycaitlinanne

  • IG followers - 191k

  • Style & aesthetic - everyday casual, stylish mum


JAZ HAND - @jazhand

  • IG followers - 185k

  • Style & aesthetic - feminine, cool girl, chic, minimalist


ALEX DAVIDSON - @_alexdavidson

  • IG followers - 174k

  • Style & aesthetic - Elevated, everyday, casual chic


MADDY ZANATTA - @maddyzanatta

  • IG followers - 164k

  • Style & aesthetic - plus-size, feminine, colourful, chic mum


CAT SANZ - @catsanz

  • IG followers - 164k

  • Style & aesthetic - casual chic, resortwear, cool mum style


SAM GUGGENHEIMER - @s4mguggenheimer

  • IG followers - 146k

  • Style & aesthetic - Gen Z, cool girl, chic, trend-oriented


ALEXANDRA E - @alexandra.e.style

  • IG followers - 143k

  • Style & aesthetic - mature-age, chic, cool


ANNIKA NIELSEN - @whoeverannikais

  • IG followers - 135k

  • Style & aesthetic - plus-size, sustainable, colourful, edgy


FRANCOISE DRASCHLER

  • IG followers - 122k

  • Style & aesthetic - Gen Z, feminine, beachy, cool girl


ELLA SQUIRE

  • IG followers - 121k

  • Style & aesthetic - Gen Z, feminine, cool girl


MATILDA ROBERTSON - @matilda_murray_

  • IG followers - 103k

  • Style & aesthetic - cool girl, luxury, activewear


BROOKE UPTON - @brooke.upton

  • IG followers - 101k

  • Style & aesthetic - casual, elevated everyday, feminine


SARITA HOLLAND - @saritaholland

  • IG followers - 75k

  • Style & aesthetic - chic, elevated everyday, cool mum style


MATTIE GOUMAN - @mattiegouman

  • IG followers - 59k

  • Style & aesthetic - feminine, chic casual, colourful


GEM DIMOND - @gemdimond

  • IG followers - 50k

  • Style & aesthetic - elevated, minimalist, chic



@sznofstyle
@sznofstyle

EMERGING FASHION MICRO-INFLUENCERS

Australian fashion micro-Influencers with 10-50k followers on Instagram. Many of these have bigger TikTok followings than IG.


SZN Of Style - @sznofstyle

  • IG followers - 43k

  • Style & aesthetic - everyday, casual, body-shape styling, size-inclusive (multiple girls)


JOANNA FLEMING - @joannafleming

  • IG followers - 39k

  • Style & aesthetic - everyday chic, feminine, casual


ANNABEL FALCO - @annabelfalco

  • IG followers - 35k

  • Style & aesthetic - chic, minimalist, casual luxury


ISABELLA SKOCIC - @isabellaskocic

  • IG followers - 26k

  • Style & aesthetic - Gen Z, feminine, casual occasion wear


ARIANA TAPSELL - @arianatapsell

  • IG followers - 17.8k

  • Style & aesthetic - elevated everyday, minimalist, chic


CHARLOTTE RITTER - @charlotteritter

  • IG followers - 16.7k

  • Style & aesthetic - chic, minimalist, casual corporate


MIA CROFT - @miacroft

  • IG followers - 11.6k

  • Style & aesthetic - Gen Z, cool girl, trend-oriented


HAVANA TAN - @havanattan

  • IG followers - 11.5k

  • Style & aesthetic - luxury, minimalist, feminine


SHAUNA RYAN - @shaunashauna_

  • IG followers - 11.7k

  • Style & aesthetic - plus-size, feminine, affordable




Looking to work with influencers but don't know where to begin?


We can help!


SZN Social is a boutique marketing agency based in Melbourne working with fashion, beauty and lifestyle brands.


We specialise in high-performing organic marketing strategy and content - leveraging social media, influencers, PR, events and activations for our clients.


We also run our own style influencer account @sznfostyle, which we've grown to 89k on Tiktok and 43k on IG with over 28 Million views!


We regularly partner with brands and develop collab concepts designed for maximum engagement and conversions with our audience.


Get in touch to speak to us about our influencer marketing services - hello@sznsocial.com



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