
Finding the right fashion influencers to partner with can elevate your brand’s status, increase engagement with your target audience, and drive product sales.
As Australia’s fashion landscape continues to evolve, working with the right influencers is key to staying ahead. In 2025, a new wave of Australian style micro-influencers is emerging, alongside established names who continue to set trends and inspire audiences.
At SZN Social, we specialise in connecting fashion brands with the perfect influencers to amplify their reach.
Whether you're looking for the top-tier fashion influencers, emerging micro-influencers, luxury style icons or affordable everyday fashion girlies - this curated list of top Australian fashion influencers on Instagram in 2025 has you covered.

BIGGEST AUSTRALIAN FASHION INFLUENCERS
Influencers with 250k+ followers who are well-established names across platforms and media outlets
TAMMY HEMBROW - @tammyhembrow
IG followers - 17.2M
Style & aesthetic - glam, feminine, trend-oriented
RILEY HEMSON - @rileyj
IG followers - 641k
Style & aesthetic - curvy, cool girl, trend-oriented
SOPHA DOPHA (SOPHIA BEGG) - @sophadophaa_
IG followers - 608k
Style & aesthetic - Gen Z, cool girl, casual, feminine, trend-oriented
NADIA BARTEL - @nadiabartel
IG followers - 530k
Style & aesthetic - minimalist, cool girl, chic, 'Melbourne'
MAXINE WYLDE - @__mmaxinewylde
IG followers - 455k
Style & aesthetic - luxury, colourful, elevated casual, eclectic
DEKOTA THOMPSON - @dekota_thompson
IG followers - 436k
Style & aesthetic - Gen Z, feminine, cool girl
EM DAVIES - @emdavies___
IG followers - 424k
Style & aesthetic - cool girl, casual glam, feminine
CASSIDY MCGILL - @cattcity
IG followers - 367k
Style & aesthetic - casual, cool girl, trend-oriented
MISS FERNANDEZ - @missfernandez__
IG followers - 341k
Style & aesthetic - casual corporate, everyday chic
OLIVIA MOLLY ROGERS - @oliviamollyrogers
IG followers - 320k
Style & aesthetic - eventwear dresses, everyday casual, activewear
JACQUIE ALEXANDER - @jacquiealexander
IG followers - 320k
Style & aesthetic - cool girl, casual, trend-oriented
ROZALIA RUSSIAN - @rozalia_russian
IG followers - 265k
Style & aesthetic - luxury, low key glam, elevated cool girl
MARIA THATTIL - @mariathattil
IG followers - 271k
Style & aesthetic - casual glam, elevated everyday

MID-SIZE FASHION INFLUENCERS
Australian fashion influencers with 50-250k followers on Instagram. Many of these have bigger TikTok followings than IG.
CAITLIN MARWAHA - @bycaitlinanne
IG followers - 191k
Style & aesthetic - everyday casual, stylish mum
JAZ HAND - @jazhand
IG followers - 185k
Style & aesthetic - feminine, cool girl, chic, minimalist
ALEX DAVIDSON - @_alexdavidson
IG followers - 174k
Style & aesthetic - Elevated, everyday, casual chic
MADDY ZANATTA - @maddyzanatta
IG followers - 164k
Style & aesthetic - plus-size, feminine, colourful, chic mum
CAT SANZ - @catsanz
IG followers - 164k
Style & aesthetic - casual chic, resortwear, cool mum style
SAM GUGGENHEIMER - @s4mguggenheimer
IG followers - 146k
Style & aesthetic - Gen Z, cool girl, chic, trend-oriented
ALEXANDRA E - @alexandra.e.style
IG followers - 143k
Style & aesthetic - mature-age, chic, cool
ANNIKA NIELSEN - @whoeverannikais
IG followers - 135k
Style & aesthetic - plus-size, sustainable, colourful, edgy
FRANCOISE DRASCHLER
IG followers - 122k
Style & aesthetic - Gen Z, feminine, beachy, cool girl
ELLA SQUIRE
IG followers - 121k
Style & aesthetic - Gen Z, feminine, cool girl
MATILDA ROBERTSON - @matilda_murray_
IG followers - 103k
Style & aesthetic - cool girl, luxury, activewear
BROOKE UPTON - @brooke.upton
IG followers - 101k
Style & aesthetic - casual, elevated everyday, feminine
SARITA HOLLAND - @saritaholland
IG followers - 75k
Style & aesthetic - chic, elevated everyday, cool mum style
MATTIE GOUMAN - @mattiegouman
IG followers - 59k
Style & aesthetic - feminine, chic casual, colourful
GEM DIMOND - @gemdimond
IG followers - 50k
Style & aesthetic - elevated, minimalist, chic

EMERGING FASHION MICRO-INFLUENCERS
Australian fashion micro-Influencers with 10-50k followers on Instagram. Many of these have bigger TikTok followings than IG.
SZN Of Style - @sznofstyle
IG followers - 43k
Style & aesthetic - everyday, casual, body-shape styling, size-inclusive (multiple girls)
JOANNA FLEMING - @joannafleming
IG followers - 39k
Style & aesthetic - everyday chic, feminine, casual
ANNABEL FALCO - @annabelfalco
IG followers - 35k
Style & aesthetic - chic, minimalist, casual luxury
ISABELLA SKOCIC - @isabellaskocic
IG followers - 26k
Style & aesthetic - Gen Z, feminine, casual occasion wear
ARIANA TAPSELL - @arianatapsell
IG followers - 17.8k
Style & aesthetic - elevated everyday, minimalist, chic
CHARLOTTE RITTER - @charlotteritter
IG followers - 16.7k
Style & aesthetic - chic, minimalist, casual corporate
MIA CROFT - @miacroft
IG followers - 11.6k
Style & aesthetic - Gen Z, cool girl, trend-oriented
HAVANA TAN - @havanattan
IG followers - 11.5k
Style & aesthetic - luxury, minimalist, feminine
SHAUNA RYAN - @shaunashauna_
IG followers - 11.7k
Style & aesthetic - plus-size, feminine, affordable
Looking to work with influencers but don't know where to begin?
We can help!
SZN Social is a boutique marketing agency based in Melbourne working with fashion, beauty and lifestyle brands.
We specialise in high-performing organic marketing strategy and content - leveraging social media, influencers, PR, events and activations for our clients.
We also run our own style influencer account @sznfostyle, which we've grown to 89k on Tiktok and 43k on IG with over 28 Million views!
We regularly partner with brands and develop collab concepts designed for maximum engagement and conversions with our audience.
Get in touch to speak to us about our influencer marketing services - hello@sznsocial.com
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