This is a guest post by content + copy extraordinaire, Carinda Gosling of This Is Co
Did you know that 80% of people don’t read {or watch} past the headline on a piece of content!?! So, if you’re *not* focusing on those first words they hear or see??… You’re literally letting people scroll away. It’s why you’ve got to HOOK people within the first words. On your videos. On your graphics. On your captions. It’s a way to increase your success FAST. Steal these the tips and use the headline templates below to make sure your first few words are the ones that will WIN YOU the attention you deserve.
Add authority or ‘unique rationale’ words
EXAMPLE, ‘Reasons’, ‘Lessons’, ‘Secrets’, ‘Ways’, ‘Facts’ all indicate you’re about to dish up something good, loaded with expertise
Use number digits {like 3, 7, 12} in your headlines as they stand out against words and show exactly how much concrete value someone can expect or time they need to invest - which the brain loves!
EXAMPLE: 3 ways to make your headlines better, INSTANTLY
Call out your audience using the word ‘you’ {or something they relate to}, along with their desires