WE BUILD VIRAL BRANDS THROUGH ONLINE ACTIVATIONS & CONTENT
HEY, I'M NAT
I run SZN Social, Melbourne-based marketing strategy & content creation co.
My mantra in life (and business) is
BE ANYTHING BUT BORING
I always planned to be a clinical psychologist but turns out I'm much better at using my manipulation tactics for evil. Kidding.
Actually, my goal is to help brands provide more value to consumer audiences to leverage the power of being likeable for growth (trust me, it works).
I'M OBSESSED WITH...
Developing online engagement strategies and entertainment-driven content that builds cult-level brand communities
IF THE COMMENT SECTION DOESN'T LOOK LIKE THIS, I DON'T WANT IT
from a male
SMART BRANDS DON'T JUST RIDE TREND SHIFTS.
THEY START THEM.
- ANN HANDLEY
WHAT WE DO
CONTENT STRATEGY
Develop content strategies around specific goals & campaigns designed to enhance online engagement and community growth.
CONTENT CREATION
Create content under the strategy. We specialise in UGC & video content but also offer photography, email, web copy and more.
IMPLEMENTATION
Work with the team to implement the content strategy across channels - organic socials, paid ads, EDMs, website.
THIS CAN COME IN THE FORM OF...
ENTERTAINMENT
UGC & Video Content Creation
Creating native social content that is designed to capture attention, entertain your audience and build an engaged online community.
SCALE
Sponsored Ads Campaigns
Using research and platform insights to create winning ad campaigns around specific goals
CONNECTION
Influencer & Brand Partnerships
Developing interesting partnerships with individuals and brands to engage new audiences and build brand culture.
INTERACTION
Vox Pop & Event Content
On the ground, interactive content designed to engage audiences through entertainment.
STYLE TIKTOK
HELPING WOMEN SHOP IN-PERSON, ONLINE
We've built our own TikTok audience of style-loving Australian Gen Z and Millennial women on @sznofstyle through our real, on-the-ground try on hauls and street style interview series.
ON THE BLOG
